Manufacturer Promotions
Choose & Cruise Event 2026
Get up to /USD$13,500 in cash! on the purchase of a new 2025 or 2026 boat.¹
Fill out the following form with the model you want. Once the form is completed, we will send you an email to present to your dealer to finalize the sale of your new boat. View the list of admissible models and discounts below.
Classification and documentation
Active Duty Military
- Must present military ID card to the dealer and provide a copy of a military document showing individuals service record to Princecraft®.
Retired or honorably discharged veterans
- Must provide discharge paperwork applicable to their armed forces.
Immediate family members
- Mother, father, brother, sister, spouse or child of military member killed in military conflict
- Must submit Record of Casualty Notification Actions dated 1991 or later
- OR
- Must submit an official military condolence letter dated 1991 or later.
Limited Time Offer: Get 7 Years of Factory-Backed Coverage
Now through March 31, performance meets peace of mind when you buy a new 2.5 – 425hp Mercury outboard as part of a new boat package or to repower your current boat. That’s the standard 3-year limited warranty plus an additional 4 years of factory-backed Mercury Product Protection Gold coverage (a value of up to $8,330 per engine), for a total of 7 years of coverage.
Additional Program Details
Offer valid January 2, 2026 - March 31, 2026, at participating Mercury Authorized Dealers.
Exclusions: All Mercury Racing, Avator, MerCruiser, Diesel, Government, and donations as well as engines sold for Boat Club, Commercial, Camp or Resort applications, Guide and Outfitter registrations, CPO, SportJet, OptiMax, Mercury V12 engines, and all two-stroke engines. Sales/registrations outside the United States. Excludes any non-U.S. resident or address outside of the U.S. Units must be manufactured in current calendar year or 4 immediately preceding calendar years. Excludes sales from non-authorized dealers. Backorders do not qualify. Units eligible are limited to available new stock in dealer inventory. OFFER VOID WHERE RESTRICTED OR OTHERWISE PROHIBITED BY LAW.
Win the Ultimate Alaska Fishing Adventure for Two
Experience the trip of a lifetime – an exclusive fishing getaway to Alaska with Mercury Pro Rob Endsley of Prince of Wales Sportfishing. Enter for your chance to fish the wild waters of Alaska and experience some of the best fishing the world has to offer.
Additional Program Details
NO PURCHASE NECESSARY TO ENTER OR CLAIM A PRIZE. VOID WHERE PROHIBITED BY LAW. CERTAIN RESTRICTIONS APPLY. PLEASE SEE OFFICAL RULES FOR ELIGIBILITY AND DETAILS. To be eligible to enter and win, you must be: (a) a legal U.S. resident (excluding Puerto Rico, U.S. territories and possessions); (b) 18 years or older as of the Entry Period and (c) reside in the United States as of the Entry Period. Subject to terms and conditions.
Princecraft® Military Discount Program
Save up to /USD$1,000
Princecraft® is proud to honor those who have served or are currently serving their country by offering military discounts of up to /USD$1,000 to active duty military, honorably discharged veterans, and immediate family of members killed in military conflicts. Discounts applies to new and unused boat-motor packages*.
See your nearest authorized Princecraft® dealer to get all the details and discounts.
Classification and documentation
Active Duty Military
- Must present military ID card to the dealer and provide a copy of a military document showing individuals service record to Princecraft®.
Retired or honorably discharged veterans
- Must provide discharge paperwork applicable to their armed forces.
Immediate family members
- Mother, father, brother, sister, spouse or child of military member killed in military conflict
- Must submit Record of Casualty Notification Actions dated 1991 or later
- OR
- Must submit an official military condolence letter dated 1991 or later.
Mercury Finance Offer
Financing as low as 4.99% interest rate (6.31% APR) on a New Mercury Outboard
Increase your boat's power, performance and reliability by repowering it with a new Mercury outboard. Now through March 31, 2026, we're making it even easier to upgrade by offering financing as low as 4.99% interest rate (6.31% APR) for 36 months when you purchase a new Mercury 2.5-425hp outboard to replace the engine on your current boat. Visit your local Mercury dealer for details.
ONE WAY TO SHOW OUR APPRECIATION
Lowe Boats proudly offers a military discount on new, unused 2026 models paired with Mercury outboards. Eligible U.S. Armed Forces members—active duty, Reserves, National Guard, honorably discharged, retired, and their spouses—can receive a discount off the retail sales contract. Proof of honorable service is required at an authorized Lowe Boats dealer.
YOUR NEW BOAT IS HAPPENING *NOW*
Many of our most popular boat models start at under $25,000*. That means your wait for the perfect boat ends now.
Gone are the days of dreaming about owning a new fishing, hunting or pontoon boat. With prices so affordable, you can turn your on-water dreams into a reality.
These boat models come equipped with top-of-the-line features designed to enhance your experience, whether you're angling for a big catch, enjoying leisure time with family, or gearing up for your next hunting adventure.
Owning a quality Lowe boat is no longer a distant goal - it's happening now.
Discover unbeatable deals and dive deep into huge factory savings on our fleet of boats. Whether you're a seasoned sailor or new to the water, there's never been a better time to make waves. Act fast and secure your dream vessel today! Contact your local dealer for more details and set course for savings.