Manufacturer Promotions
Choose & Cruise Event 2026
Get up to /USD$13,500 in cash! on the purchase of a new 2025 or 2026 boat.¹
Fill out the following form with the model you want. Once the form is completed, we will send you an email to present to your dealer to finalize the sale of your new boat. View the list of admissible models and discounts below.
Classification and documentation
Active Duty Military
- Must present military ID card to the dealer and provide a copy of a military document showing individuals service record to Princecraft®.
Retired or honorably discharged veterans
- Must provide discharge paperwork applicable to their armed forces.
Immediate family members
- Mother, father, brother, sister, spouse or child of military member killed in military conflict
- Must submit Record of Casualty Notification Actions dated 1991 or later
- OR
- Must submit an official military condolence letter dated 1991 or later.
Limited Time Offer: Get 7 Years of Factory-Backed Coverage
Now through March 31, performance meets peace of mind when you buy a new 2.5 – 425hp Mercury outboard as part of a new boat package or to repower your current boat. That’s the standard 3-year limited warranty plus an additional 4 years of factory-backed Mercury Product Protection Gold coverage (a value of up to $8,330 per engine), for a total of 7 years of coverage.
Additional Program Details
Offer valid January 2, 2026 - March 31, 2026, at participating Mercury Authorized Dealers.
Exclusions: All Mercury Racing, Avator, MerCruiser, Diesel, Government, and donations as well as engines sold for Boat Club, Commercial, Camp or Resort applications, Guide and Outfitter registrations, CPO, SportJet, OptiMax, Mercury V12 engines, and all two-stroke engines. Sales/registrations outside the United States. Excludes any non-U.S. resident or address outside of the U.S. Units must be manufactured in current calendar year or 4 immediately preceding calendar years. Excludes sales from non-authorized dealers. Backorders do not qualify. Units eligible are limited to available new stock in dealer inventory. OFFER VOID WHERE RESTRICTED OR OTHERWISE PROHIBITED BY LAW.
Princecraft® Military Discount Program
Save up to /USD$1,000
Princecraft® is proud to honor those who have served or are currently serving their country by offering military discounts of up to /USD$1,000 to active duty military, honorably discharged veterans, and immediate family of members killed in military conflicts. Discounts applies to new and unused boat-motor packages*.
See your nearest authorized Princecraft® dealer to get all the details and discounts.
Classification and documentation
Active Duty Military
- Must present military ID card to the dealer and provide a copy of a military document showing individuals service record to Princecraft®.
Retired or honorably discharged veterans
- Must provide discharge paperwork applicable to their armed forces.
Immediate family members
- Mother, father, brother, sister, spouse or child of military member killed in military conflict
- Must submit Record of Casualty Notification Actions dated 1991 or later
- OR
- Must submit an official military condolence letter dated 1991 or later.